The following press release includes everything you need to know about this year's awards program and our winning entries. You can find photos from the awards event here. Congratulations to all!
OREGON PRSA 2010 SPOTLIGHT AWARDS SHOWCASE WINNING PR CAMPAIGNS
PRSA Portland Metro Chapter celebrates its 50th year and the outstanding work of public relations practitioners
PORTLAND, OR- October 29, 2010 – Public relations professionals throughout Oregon and Southwest Washington were honored last night at the 2010 Spotlights and Awards of Distinction ceremony hosted by the Portland Metro Chapter of the Public Relations Society of America (PRSA) at the Leftbank Annex in Portland. More than 150 PR and communications professionals gathered to recognize a year of communications success. KGW-TV’s Russ Lewis emceed the event.
This year's Spotlight Award ceremony showcased the best public relations work of the state, as judged by nationally recognized and accredited PR professionals. The entries this year were judged by the Orange County, California PRSA chapter.
“The outstanding work honored tonight demonstrates the high quality of public relations practiced here,” said Dave Thompson, APR, 2010 president of the PRSA-Portland Metro Chapter. “This is what ethical PR is all about: Helping our clients and companies have a voice in the discussion and providing perspective to the public.”
The year’s best public relations campaigns and integrated communications work were highlighted. The chapter presented 31 first-place Spotlight Awards, 15 second-place Merit Awards and four Awards of Distinction. Making history, three of the campaigns received the judges’ perfect score, garnering Best in Show honors.
Categories ranged from employee relations and public affairs to special events and newsletters. Leading the award count, Edelman took home six awards, followed by CMD Agency with five, Watershed Communications with four, Koopman Ostbo with three and Planned Parenthood Columbia Willamette with three.
Lisa Donoughe, founder and principal of Portland’s Watershed Communications, was presented with the William W. Marsh Lifetime Achievement Award for her professional achievements and development of the profession.
Additional Awards of Distinction were presented as follows: Ron Arp of Amplify Group received the 2010 Ron Schmidt Community Involvement Award; Jamie Godfrey, Senior Account Executive at Lane PR, received the 2010 Young Professional Award of Excellence; and John Mitchell, APR, professor and advisor to public relations students at the University of Oregon, received the 2010 Service to the Public Relations Profession - Special Statewide Recognition Award.
Spotlight Awards, including three Best in Show awards:
Reputation/Brand Management
· Sarah Taydas, Kendall Hansen, and Chastell Ely, Longview Fibre for “Longview True Craft” [Best in Show Winner]
· Gail Dundas, APR, Intel Corporation with Burson-Marsteller for “Intel Science Talent Search”
· Elaina Medina, Portland General Electric for “Oregon's Energy Future”
Event/Observance
· Amber Lindsey, APR, Koopman Ostbo for “Bob's Red Mill Natural Foods Wins International Porridge Making Championship”
· Amber Lindsey, APR and Sarah Beal, Koopman Ostbo for “Dairy Farmers of Oregon Sustain Milk Carton Boat Race Tradition”
· Barbara Kerr, APR, Clark College for “Clark College at CTC Open House”
· Marie Wise, Lower Columbia College for “Lower Columbia College 75th Anniversary”
· Christine Miles, Oregon Dept. of Transportation for “ODOT I-405 Preservation Project”
Marketing Consumer Product/Service
· Barbara Kerr, APR, Clark College for “Clark College at Columbia Tech Center”
· Olga Haley, APR, Leopold Ketel & Partners for Friedrich Air Conditioning “How Kuhl is that?”
· John Sidline, Melissa Burns and Holly Woolard; Mobility Public Relations for “TextArrest: From Zero to Hero”
· Heather Villanueva, R/West for “Sorel Footwear”
· Erika Simms and Kevin Lee, Edelman for “Starbucks Natural Fusions”
Marketing Business to Business
· Elaina Medina, Portland General Electric for “Promoting Energy Efficiency” [Best in Show Winner]
Internal Communications
· Sarah Taydas, Kendall Hansen, and Chastell Ely; Longview Fibre for “Longview True Craft”
Integrated Communications
· Vicky Hastings, APR, Sam Burton, Laura Herbert, and Jennifer Maxwell Muir; Maxwell PR, and Greg Robeson; Robeson Communications for Oregon Bounty “Celebrating Oregon as an Ideal Culinary Destination with Seven Dream Cuisinternships”
Pro Bono
· Lisa Donoughe, Watershed Communications for International Assoc. of Culinary Professionals “IACP 2010 Annual Conference”
Social Media/Digital Communications
· Darcie Meihoff, APR; and Stefanie Week; CMD Agency for “Overdue: CMD Helps Acer and Intel Upgrade School Libraries”
· Jennifer Maxwell Muir, Jen Scott, Erica Erland, and Molly Cooney-Mesker; Maxwell PR for Yogi “Sharing Messages of Well-Being with Healing Teas”
Media/Blogger Relations
· Amber Shoebridge, Legacy Health for “Building a New Face” [Best in Show Winner]
· Liz Delapoer, Planned Parenthood Columbia Willamette for “Portland Welcomes New Planned Parenthood Regional Service Center”
· Kathleen Gorman, Legacy Health for “A Nurse's Compassionate Spirit”
· Alyson Angelo, Edelman for “Skire: Building Awareness”
· Kali Bean, Toni Cole, and Corey Gault; Edelman for “Responding to Breaking News Story”
Blog
· Karen Jones-Jackley, ODOT’s “Willamette River Bridge Blog”
News Conference
· Lisa Donoughe, Watershed Communications for Portland's Downtown Marketing Initiative “2009 Holiday Construction Moratorium”
News Release/Social Media Release
· Amber Lindsey, APR; Koopman Ostbo for Bob's Red Mill “Employee Stock Ownership Plan”
Media Kit
· Liz Delapoer, Planned Parenthood Columbia Willamette for “Portland Welcomes New Planned Parenthood Regional Service Center”
· Erika Simms and Kevin Lee, Edelman for “Starbucks Natural Fusion”
New Media/Digital Communications
· Darcie Meihoff, APR; Julie Yamamoto, and Erik Sebellin-Ross; CMD Agency for “Intel Level Up: Deep Research and New Audience Segment Yields Double the Contest Entries”
Newsletter
· Darcie Meihoff, APR; and Gary Rubin; CMD Agency for Timber Products Company “CMD Agency Breathes New Editorial Life into Established Company Newsletter”
Merit Awards:
Event/Observance
· Matt Smedley, Frause Group for “America Speaks Portland Town Hall”
· Lisa Donoughe, Watershed Communications for Oregon Brewers Guild “Oregon Craft Beer Month”
· Crystal Ghassemi, St. Mary's Academy for “SMA 150th Birthday Celebration”
Public Service
· Dianne Danowski-Smith, APR, Publix Northwest for “Quitters are Winners in Oregon: Great Success Using PR to Change Tobacco Use”
Public Affairs
· Sara Wurfel, APR, AARP for “Maintaining Oregon's Promise”
· Dave Fiskum, Hewlett-Packard/CFM for “A Subtle Approach to a Burning Issue”
Marketing Consumer Product/Service
· Darcie Meihoff, APR and Stefanie Week, CMD Agency for JELD-WEN “JELD-WEN Contest Gives Homeowners a Bailout from Outrageous Energy Costs”
· Lisa Donoughe, Watershed Communications for “Steven Smith Teamaker Product Launch”
Crisis Communications
· Crystal Ghassemi, St. Mary's Academy for “St. Mary's Academy Crisis Communications Plan”
Social Media/Digital Communications
· Brooke Dale, Edelman for USA Dry Peas & Lentils “Dry Peas & Lentil Recipe Rivalry”
Close But No Cigar
· Darcie Meihoff, APR and Stefanie Week, CMD Agency for JELD-WEN “The Little Lighthouse That Could (Have Been)”
Media/Blogger Relations
· Claire Castellanos, Blair Cook and Ashley McCann, Nereus Worldwide for “Building A Connection - Introducing HDBaseT”
· Mary Slonske and Lori Zielinski, Nereus Worldwide for “Engaging Press and Maximizing Awareness to Position Emerging Technology For Success”
News Release
· Liz Delapoer, Planned Parenthood Columbia Willamette for “Portland Welcomes New Planned Parenthood Regional Service Center”
Research/Evaluation
· Laura Dellinger, Metropolitan Group for “DHS Colorectal Cancer Screening Campaign”
The PRSA Portland Metro Chapter extends a special thank to you event sponsors Legacy Health Systems, CMD, Wells Fargo, Moba Media, Portland Development Commission, Oregon Business, Leftbank Annex, David Evans and Associates, Inc., KGW NewsChannel 8, Portland Area Radio Council, Stevens Printing, and Alicia Mickes Creative.
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