2007 PRSA SPOTLIGHT AWARDS CELEBRATE SUSTAINABLE PUBLIC RELATIONS PRACTICES
PORTLAND, Ore., - Oct. 2, 2007— The Public Relations Society of America (PRSA) Portland Metro Chapter’s 2007 Spotlight Awards, themed “Sustaining Excellence - Spotlighting Our Best,” will showcase top PR efforts by professionals across Oregon and Southwest Washington at the World Forestry Center in Miller Hall on Thursday, October 11.
More than 200 communication professionals will gather to recognize outstanding award entries in 16 campaign categories and another 25 tactical categories. Award winners will be announced the night of the event for their progressive local PR tactics and campaigns. Public relations used to be about distributing press releases and securing media coverage – not anymore. It’s about adapting to new media while placing added focus on the impact to organizations, communities they serve, and society at-large.
“The PRSA Spotlight Awards event is an opportunity to showcase yet another aspect of the region’s creative class talent,” said Madeline Turnock, APR, PRSA Portland Metro Chapter President and Vice President of Rockey, Hill & Knowlton. At the same time, we’re setting the example for how large events can be done sustainably by partnering with Metro’s Fork it Over! program to minimize food waste, minimizing recyclable printed materials as a Recycle at Work partner, and selecting the
The keynote speaker will be Jay Rockey, APR and Fellow PRSA. As one of the earliest PR practitioners in the northwest, Rockey launched onto the international scene as a publicist for the 1962 Seattle World’s Fair. He then went on to found and grow Rockey Public Relations with offices across the northwest. He sold the firm in 2000 to Hill & Knowlton. At the age of 79, Rockey still comes to the office every day, inspiring the next generation of PR professionals.
In addition to Rockey’s keynote address, winners of the William W. Marsh Career Distinction Award, the Ron Schmidt Community Involvement Award, and the New Professional Award of Excellence will also be recognized. The Awards of Distinction honor the achievements of outstanding individuals and organizations that are setting the standard for leadership and the use of PR for the benefit of the local community.
The cocktail reception for the 2007 PRSA Spotlight Awards starts at 5:30 p.m., followed by dinner served by Claeys Catering at 6:30 p.m., and the awards program at 7 p.m. In keeping with the sustainability theme of the event, the PRSA Portland Metro Chapter is proud to participate with Metro’s Recycle at Work program as well as Fork it Over!, a food donation program developed to reduce hunger and waste in the
Registration is now available online at www.prsa-portland.org, or by calling (503) 221-6202. Tickets prices are $440 for a table of eight, $55 for PRSA members, $70 for non-members, and $45 for students and new professionals.
The PRSA Portland Metro Chapter extends a special thank to you event sponsors Ash Design, Reed Harris, Riley Research Associates, VTM Public Relations, University of Oregon, CFM, MOBA Media, PGE, Portland Development Commission, Willamette University, AARP, Action Registration, CMD Agency, Gard & Gerber, Homebuilders Association of Metropolitan Portland, Leopold Ketel & Partners, Pac/West Communications, Rockey Hill & Knowlton, Duckpond Cellars, Willamette Valley Vineyards and Widmer Brewing.
For up-to-date information on this year’s PRSA Spotlight Awards, please visit the event’s official blog at http://spotlightawards.blogspot.com.
ABOUT PRSA
The Portland Metro Chapter of the Public Relations Society of America is one of more than 100 PRSA chapters located across the country. We serve more than 260 members from
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